High Velo Photos

1. Introduction

Buster66, LLC, doing business as (“d/b/a”) High Velocity Photos (“High Velo,” “we,” “us,” or “our”), a Florida limited liability company located at 707 Gentry Ct, Gotha, FL 34734, operates the High Velo Photos platform. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our Service.

2. Information We Collect

We collect the following categories of information:

Account Information: First name, last name, email address, mobile phone number, mailing address, and date of birth provided during registration.
Biometric Data: Facial images and facial recognition embeddings (numerical vectors) when you register a face for photo matching. See Section 4 for details.
Photos: Event photos uploaded by photographers and face registration photos uploaded by fans and parents.
Usage Data: Pages visited, features used, and interaction patterns to improve the Service.
Device Information: Browser type, operating system, and screen size for responsive design optimization.

3. How We Use Your Information

We use your information to:

Provide and operate the High Velo Photos platform
Match your registered face to event photos using AI facial recognition
Send transactional notifications (verification codes, photo match alerts) via email or SMS
Send marketing communications if you have opted in (you may unsubscribe at any time)
Process marketplace transactions between photographers and fans
Improve our AI matching accuracy and platform features
Comply with legal obligations

4. Biometric Data & Facial Recognition

Our Service uses Microsoft Azure AI Face API to detect and match faces in photographs. When you register a face:

Your facial image is processed to generate a numerical embedding (a mathematical representation of facial features).
Embeddings are stored securely in our Azure Cosmos DB database.
Embeddings are compared against faces detected in event photos using cosine similarity matching.
We do not sell, lease, or trade biometric data to third parties.
You may request deletion of all biometric data at any time by contacting privacy@highvelo.com.

When registering a face on behalf of a minor, you confirm that you are the parent or legal guardian and have authority to provide consent for the collection and processing of their biometric data.

5. Data Storage & Security

All data is stored on Microsoft Azure infrastructure located in the United States (East US region). We implement the following security measures:

Encrypted data transmission (HTTPS/TLS)
Content Security Policy headers to prevent cross-site attacks
Time-limited access tokens for photo URLs
Rate limiting and input validation on all API endpoints
Role-based access controls for administrative functions

6. Third-Party Services

We use the following third-party services to operate our platform:

Microsoft Azure: Cloud hosting, database, storage, and AI facial recognition services
SendGrid: Transactional and marketing email delivery
Twilio: SMS verification and notification delivery

Each provider operates under their own privacy policies and data processing agreements with us.

7. Data Sharing

We do not sell, rent, or share your personal information with third parties for their marketing purposes. No mobile information or SMS opt-in consent data will be shared with third parties or affiliates for marketing or promotional purposes. We may share information:

With service providers who assist in operating our platform (see Section 6)
With photographers when you purchase or request a photo package (limited to the information needed to fulfill the transaction)
When required by law, regulation, or legal process
To protect the rights, safety, or property of High Velo, our users, or the public

8. Your Rights

You have the right to:

Access the personal information we hold about you
Correct inaccurate information via your Account Profile page
Delete your face registration photos and biometric data at any time
Opt out of marketing communications
Request deletion of your account by contacting privacy@highvelo.com

9. Children's Privacy

High Velo Photos is designed to be used by parents and guardians on behalf of minors. We do not knowingly collect personal information directly from children under 13. Face registration for minors must be performed by a parent or legal guardian who consents on their behalf.

10. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. Face registration data is retained until you delete it or request account deletion. You may delete individual face registrations at any time from the My Faces page.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes via email. Continued use of the Service after changes constitutes acceptance of the revised policy.

12. SMS Messaging Program (CTIA / TCPA Disclosures)

If you opt in to text messages on the registration form (or later via the Notification Preferences page), you may receive recurring SMS from HighVelo. The program covers:

Two-factor authentication (2FA) verification codes — only if you choose SMS as your MFA method
Photo match alerts when our face-matching system finds new photos of you
Forum reply notifications
Purchase confirmations when a fan buys one of your packages

Consent is not a condition of purchase or any service. You can create and use a HighVelo account without enabling SMS, and you can opt in or out at any time on the Notification Preferences page.

Frequency: Up to approximately 10 messages per month, depending on which alert categories you have enabled. Message and data rates may apply through your mobile carrier.

Opt-out: You may opt out at any time by replying STOP to any HighVelo SMS, or by toggling SMS notifications off on the Notification Preferences page. After opting out you will receive a single confirmation SMS, after which no further messages will be sent unless you opt in again.

Help: Reply HELP to any HighVelo SMS for assistance, or email privacy@highvelo.com.

Carriers: Mobile carriers are not liable for delayed or undelivered messages.

Data sharing: No mobile information, phone numbers, or SMS opt-in consent data will be shared with third parties or affiliates for marketing or promotional purposes. All categories of personal information exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Information sharing is limited to subcontractors that support our messaging program (such as Twilio, our SMS delivery provider) and only as required to deliver the messages you have requested.

Message types & sample messages:

2FA verification: “HighVelo: Your verification code is 123456. Reply STOP to opt out, HELP for help. Msg & data rates may apply.”
Photo match alert: “HighVelo: We found 4 new photos of you from Saturday’s event. View at highvelo.com/photos. Reply STOP to opt out.”
Purchase confirmation: “HighVelo: Your purchase of ‘Race Day Highlights’ is confirmed. Photos available at highvelo.com/packages. Reply STOP to opt out.”
Forum reply: “HighVelo: Someone replied to your post in the community forum. View at highvelo.com/forum. Reply STOP to opt out.”

13. Contact Us

For privacy-related questions or requests, contact us at privacy@highvelo.com.