Privacy Policy

Last updated April 5, 2026

1. Introduction

High Velocity Photos, LLC (“High Velo,” “we,” “us,” or “our”) operates the High Velo Photos platform. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our Service.

2. Information We Collect

We collect the following categories of information:

  • Account Information: First name, last name, email address, mobile phone number, mailing address, and date of birth provided during registration.
  • Biometric Data: Facial images and facial recognition embeddings (numerical vectors) when you register a face for photo matching. See Section 4 for details.
  • Photos: Event photos uploaded by photographers and face registration photos uploaded by fans and parents.
  • Usage Data: Pages visited, features used, and interaction patterns to improve the Service.
  • Device Information: Browser type, operating system, and screen size for responsive design optimization.

3. How We Use Your Information

We use your information to:

  • Provide and operate the High Velo Photos platform
  • Match your registered face to event photos using AI facial recognition
  • Send transactional notifications (verification codes, photo match alerts) via email or SMS
  • Send marketing communications if you have opted in (you may unsubscribe at any time)
  • Process marketplace transactions between photographers and fans
  • Improve our AI matching accuracy and platform features
  • Comply with legal obligations

4. Biometric Data & Facial Recognition

Our Service uses Microsoft Azure AI Face API to detect and match faces in photographs. When you register a face:

  • Your facial image is processed to generate a numerical embedding (a mathematical representation of facial features).
  • Embeddings are stored securely in our Azure Cosmos DB database.
  • Embeddings are compared against faces detected in event photos using cosine similarity matching.
  • We do not sell, lease, or trade biometric data to third parties.
  • You may request deletion of all biometric data at any time by contacting privacy@highvelo.com.

When registering a face on behalf of a minor, you confirm that you are the parent or legal guardian and have authority to provide consent for the collection and processing of their biometric data.

5. Data Storage & Security

All data is stored on Microsoft Azure infrastructure located in the United States (East US region). We implement the following security measures:

  • Encrypted data transmission (HTTPS/TLS)
  • Content Security Policy headers to prevent cross-site attacks
  • Time-limited access tokens for photo URLs
  • Rate limiting and input validation on all API endpoints
  • Role-based access controls for administrative functions

6. Third-Party Services

We use the following third-party services to operate our platform:

  • Microsoft Azure: Cloud hosting, database, storage, and AI facial recognition services
  • SendGrid: Transactional and marketing email delivery
  • Twilio: SMS verification and notification delivery

Each provider operates under their own privacy policies and data processing agreements with us.

7. Data Sharing

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We may share information:

  • With service providers who assist in operating our platform (see Section 6)
  • With photographers when you purchase or request a photo package (limited to the information needed to fulfill the transaction)
  • When required by law, regulation, or legal process
  • To protect the rights, safety, or property of High Velo, our users, or the public

8. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information via your Account Profile page
  • Delete your face registration photos and biometric data at any time
  • Opt out of marketing communications
  • Request deletion of your account by contacting privacy@highvelo.com

9. Children's Privacy

High Velo Photos is designed to be used by parents and guardians on behalf of minors. We do not knowingly collect personal information directly from children under 13. Face registration for minors must be performed by a parent or legal guardian who consents on their behalf.

10. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. Face registration data is retained until you delete it or request account deletion. You may delete individual face registrations at any time from the My Faces page.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes via email. Continued use of the Service after changes constitutes acceptance of the revised policy.

12. Contact Us

For privacy-related questions or requests, contact us at privacy@highvelo.com.